Snapdragon – Bug Circus
To demonstrate how energy efficient Snapdragon microprocessors are, Denizen created The Bug Circus Generator. Consisting of both video and Facebook tab components, the campaign showed a variety of oddly cute bugs using tiny homemade circus apparatus to charge a Snapdragon-powered smartphone.
In just one week the video received over 1 million views globally and was featured by Wired, Discovery Channel, Gizmodo, Mashable, Treehugger, Adweek, and more. The campaign doubled Snapdragon’s Facebook Likes in 2 weeks, generated over 2.2 million views, and won both ADDY & CLIO Interactive awards.