Gazelle.com – VR Cash Grab
Gazelle.com is a tech company that specializes in buying and selling used phones and electronics saving consumers hundreds of dollars. They approached Denizen to create an experiential campaign that could show people that Gazelle offers an easy way to save hundreds of dollars.
Denizen wanted to show viewers that we all will jump through numerous hurdles to save money-- when it’s really not worth the effort. To demonstrate this we created an immersive virtual reality experience in Hollywood Blvd and challenged real people to climb up a real ladder-- being lifted by a virtual helicopter, and grab $200. Grab the cash and make it down you keep it. Don’t make it up you’re empty-handed. The campaign is resulted in over 6 million views, making it the highest viewed campaign in Gazelle history with high-level click-through traffic and an average of a 5x return on ad spend creating a conversion rate higher than the company benchmark.