Ultimate Smartphone Photobooth
Generate earned impact on top of a strategic media buy, coordinating with external PR and social agencies to deliver maximum impact The Solution: Focus outreach story on the cinema-meets-household technological achievement of the piece to appeal to a wide, but relevant, spectrum of consumers.
5 million views
900% earned lift
Featured on YouTube front page, #1 on Reddit frontpage
#2 AdAge Viral Video chart, User-created gifs earned an additional 1.2 million views
15k Facebook shares