Switch : Switch On The Spot
Nintendo was looking to target families for their summer Switch campaign and demonstrate that the system was built for family fun together, anytime, anywhere.
Denizen created a live experience at Universal Studio City Walk where families from all over the country were invited to hit Mario’s legendary “?” box to unlock a surprise game to be played by all. One hit we would bring in a new Nintendo Switch game for the family to play together with enhancing elements like cheering crowds, shaking gaming, chairs and even some Shy Guy puppets to add to the experience. The live experience garnered over 100,00 impression with the video exceeding it exponentially. Within the first week the video accumulated over 1 million views on YouTube with a total of over 5 million at the conclusion of the campaign.