Stranger Things After Show
Netflix knew they had a hit on their hands before Stranger Things premiered. The question they posed was how to harness it to the fullest effect with a YouTube audience, with the most efficient budget possible.
After Shows are a huge part of the new wave of content and we knew that there would inevitably be Stranger Things after shows. So we decided to partner with After Buzz, who was considering creating their own. By combining After Buzz's reputation and hosting with Netflix's access and brand, we created a hyper efficient After Show. It 2 things: first, that audiences will come to the Netflix YouTube channel to continue to engage the brand even after they've binged; and second, that longer form content can work on the brand's YouTube channel.
300,000+ total views