Qualcomm Inventors vs Formula E Driver
Qualcomm is doing tons of work to invent the future of the auto industry and the connected car. From wireless charging EVs to building smart cars that can talk to each other, they're changing the game in complicated ways... and that's the problem: their story is hard to explain, but too cool to settle on a boring talking head. They wanted us to figure out how to make listening to an explanation of their auto technology as fun and engaging as possible.
We put Qualcomm's real auto inventors INSIDE one of the high performance cars they've invented technology for, then made them explain their work while pro driver Nelson Piquet, Jr raced around a track. We wanted to make it as hard as possible for them to explain what they do, while inside what they do, to make it as interesting to watch as possible.
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