We had so much good content from the Best Bus Stop Ever shoot, we expanded the campaign to include several videos. The purpose was to reward mobile instincts; for Qualcomm to show that they were already an integral part of what makes consumers' lives better simply by existing in their mobile phones.
We took over a bus stop and let unsuspecting commuters turn it into something special using the mobile devices they were already carrying. By visiting a URL and pressing a button on their screen, these unwitting travelers got a ride in a party bus full of puppies.
100% earned views
Webby Award winning campaign