Denizen wanted to try a new format that combined our love for video games and animals. We also knew our friend Twinkie loved balloons and was anxious to collaborate with us. It was only after a few failed concepts with Twinkie that we suddenly came up with this great idea.
We've all seen dogs pop balloons (at least we share them constantly in our office) and wanted to find a new way to present the meme. It was only when we thought about retro video games that Pac-Dog came to light. Being able to rehash the retro game in real life unleashed nostalgic joy for us at Denizen. And creating a tiny balloon popping maze delighted Twinkie as well as viewers who have been charmed by the real life re-creation of a beloved video game.
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