Netflix Kitchen – French Onion Barb
As YouTube content agency of record for Netflix, we are constantly working to develop serializable formats that celebrate, draw attention to, and earn mindshare Netflix's audience while they are online. With the huge success of Stranger Things beginning to wind down as new Originals are launching, the internet zeitgeist's unique relationship to the show, and the approach of Halloween, it seemed like a perfect time to launch our new Netflix Kitchen series.
French Onion Barb takes the classic recipe for French Onion soup and uses it to recreate the shocking demise of one of the most iconic characters of the year: poor, poor Barb. Using swiss cheese as interdimensional goo and sculpted bread to make her face, we created the most horrifying bowl of soup the internet had ever seen. We didn't think it was possible to shock the internet with soup, but we did, and it feels good.