Ames Room Experience

Brief

Disney was looking for a creative way to drive interested in upcoming .summer film Ant-Man & Wasp. A visual effects comedy, the brand wanted to emphasize that big fun comes in small packages. The client wanted an experience to share with influencers, press, and even the star-studded cast to show fans that Ant-Man is back and is even better.

The idea

Press junkets are typically all the same. A bunch of interviews with a couple of interesting photo ops or props from the film to look at. We want to flip the script by letting press and influencers step into an optical illusion ames room where you can increase and decrease in size like Ant-Man right in front of your very eyes. No post SFX needed! More than an Instagram wall, the Video Room created huge buzz with press, fans, and influencers experiencing the room. Even the cast tried it out leading to one of the most liked Marvel Studios Instagram posts ever, and landed on the front page of Reddit.com, the fourth largest website in the US.

Work

Our creative team translates the messaging brands care about into content audiences love to share. We’ve made bugs ride unicycles, created bullet time with smartphones, wrangled piglets, and caught laptops with butts. We’ve won awards, earned millions upon millions of engagements, and moved the needle on purchase intent. We do our job because our job is to make the internet better for everybody.

HELLO DENIZEN

Our original content division creates new ideas and runs with them. We’ve been called “heroes of the internet” by TIME, won a Webby Award for Viral Video of the Year, turned a video into a popular kids’ book, and given brand partners proven creative to sponsor.

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Ames Room Experience

Brief

The idea

Work

HELLO DENIZEN

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