Jack Sparrow Surprise
It’s been 5 years since the last Pirates movie arrived in theaters and Disney wanted to rekindle fan’s excitement and love for the franchise. Disney wanted to stay true to the world and the characters while marking this as a new step for the franchise.
Jack Sparrow is your favorite character for a good reason. There’s this authentic connection between audiences and Sparrow, and it’s there because Johnny Depp animates it in a way nobody else could even hope to do. We simply wanted to put audiences in a place where that authentic relationship between them and Johnny--them and Jack Sparrow--could take place. The idea was blazingly clear, and within days the experience was #1 on Facebook, Reddit, and top 10 trending on YouTube.
16 million views
#1 Facebook trending, #1 reddit, #6 YouTube trending
13k RTs, 27k Favs
120k FB Shares, 260k reactions