How a Virus Changes the World
Participant Media approached Denizen to create content to not only support Steven Soderbergh's feature film, "Contagion," but to steer online conversation and give context to the very real socio-political issue of pandemics, in order to effect social change.
Generally, the internet want to feel good when they click play on a video--and discussing pandemics isn't exactly a recipe for delight. Additionally, we couldn't get mired in an abstract academic discussion. So it was a matter of presentation: writing and recording a snappy script that plugged in to pop culture, name-checked relevant memes, and kept things as visual as possible. Thus we created an infographic video that went on to be nominated for TED and Webby Awards, was used in schools to teach health practices, and became the only special feature on the "Contagion" blu ray release.
330,000 total views
Nominated for TED & Webby Awards