Gas Powered Everything
Maximize online impact for a ad made for TV broadcast.
We pitched an idea to not just position the ad for more views online, but to put Nissan on the vanguard of branded video, by going live online 2 weeks BEFORE launching on TV and positioning the spot as a jab at the rival Chevy Volt.
10x the views of an identical, but unseeded, ad made by Renault (released the same day)
See rival ad here: https://youtu.be/Il8ATz16pyM
1 million views in one week
2 million total views online (prior to TV broadcast)