Deliver brand awareness of FedEx online by seeding and distributing Dominoes video.
FedEx Canada created Dominoes to show the breadth and scope of their delivery capabilities in a social manner. Denizen was brought in to generate organic engagement and sharing online, with a focus on the Canadian market. After working with the ad agency to develop an effective roll out strategy, Denizen was able to create immediate traction online. We leveraged the visual cleverness and ongoing relevance of the Rube Goldberg style concept to position a clearly branded, traditionally produced piece content as something fit for real engagement.
516% earned lift