Doctor Strange VR Experience
Find creative ways to position the film as a mind trip of an action film while simultaneously offering some context for who Dr. Strange is and the unique place he inhabits in the MCU (Marvel Comic Universe)--an interdimensional action hero who represents spectacular, mind bending visuals and access to a more mysterious side of the MCU.
This project consisted of making 3 different assets (a hero video in native 16x9, 360 videos, and a Tilt Brush file) across two different platforms (Video and VR) so the technical challenges were a large hurdle. There were three main challenges in filming this project: Combining a visual effects shoot with a live experience, pushing the limits of our technical hardware and software, and developing a way to film mixed reality during a live event. The campaign accumulated over 3 million views over the course of two weeks