Cutest Halftime Show Ever
Show that Pepsi puts on the definitive halftime show to get consumers excited to watch the Super Bowl’s halftime spectacle
Being the definitive halftime show means owning halftime in all it’s shapes and sizes—so we took Pepsi’s signature halftime extravaganza and tested it in a variety of contexts to show that, no matter what, where, how fast, how small, or how surprising, Pepsi still owned the halftime show.
3.5 million views
Top organically viewed content in 40-video campaign
3x more engagement than campaign average
Ranked among top pre-Super Bowl week ads (Deadline.com)