Bug Circus Generator
Qualcomm asked us to show people that their Snapdragon processors consume the absolute minimum power while running in cutting edge smartphones.
We created a minuscule DIY generator to squeeze out the absolute minimum quantity of energy using bugs. We worked with bug wranglers and an engineer to work out the logistics, then using a combination of trained bugs—yes, trained bugs—and subtle visual effects we created the Bug Circus Generator.
2.3 million views
283% earned lift
Clio & Addy Awards
AdWeek Ad of the Day
100% increase in Snapdragon Facebook page likes