The year: 2009. MSi was breaking into the ultra thin laptop game, positioning themselves as the diametric opposite of the stuffy, pretentions, preciousness of the Macbook Air. They needed to make a statement, get attention, and show off just how thin and light their laptops were.
What better way could we make an irreverent statement about how light and thin they were than by subverting 2009's biggest viral video trend, "guy catching x with y" and catching them with a dude's butt?
5 million total views
1 million views in < 1 week
Best Virals of 2009: Mashable, Washington Post, Gawker
Aired on Today Show, MTV, & G4