The internet Craves Authenticity

By Matthew Levine VP of Business Development

For decades advertisers and their agencies were able to craft very specific creative strategies for very specific mediums. There was a playbook for creating great print ads, a formula for great radio and even best practices for broadcast television. When a brand and an agency came together on a campaign the course was pretty much set. Then, along came the internet and everything changed.

When creating content for the internet, conventional wisdom said that if it works for TV, then it will definitely work on the internet. So that is what traditional advertising agencies did. They took their :15, :30 and :60 spots and just slapped them up on YouTube and Facebook and other various social platforms in hopes that the internet would pay attention.

Well, a funny thing about the internet is there are different rules and expectations. One that we find as truth here at Denizen is that the internet craves authenticity.

Since Denizen was born into the digital content revolution, we were quick to realize that the more authentic the viewing experience, the greater engagement our content achieved. We found that the collective internet simply wants to feel that what they are watching is relatable and honest in a way that TV is never expected to deliver.

One recent example that we feel embodies this truth is, “The Mad Hatter Surprise” that we created in support of the latest installment of Disney’s “Alice, Through The Looking Glass”. By creating an authentic experience for parks goers, we were able to translate that experience into a captivating video that has achieved viral success:

Video Link https://www.youtube.com/watch?v=Mo83rqYoAeU


The Mad Hatter Surprise is a Hit!

We had so much fun making this with Disney, our hero Johnny Depp, and the fantastic fans at Disneyland. This was a friendly reminder that magic can happen anywhere, anytime.


We Won Our 3rd WEBBY!

Thanks to everybody who voted! Tiny Hamster is a Giant Monster is a Webby Winner!


Denizen Receives TWO 2016 Webby Nominations!

We’re very honored to have received two nominations at this year’s Webby Awards for our video Tiny Hamster is a Giant Monster. Find us and give us a vote in the Online Film & Video: Viral and Online Film & Video: Weird. There’s a great set of nominees this year and we are so happy to be able to stand among them.


Denizen Co-Founder Joins International Academy of Digital Arts & Sciences

We’re not just winning Webbys now, we’re honored to be a part of the judging committee as an Associate Member of the International Academy of Digital Arts & Sciences.


Thank you, Walt Disney World. Tiny Hamster has a new BFF.


Sales Reps Wanted

We’re looking for talented and hungry sales reps to help grow the Denizen Company brand. If you live somewhere in the USA and have the ability to connect brands and agencies with Denizen then please email us!


Webby Hardware: 2015 Edition

We were quite delighted to receive our Webby Award and Honoree plaques in the mail today. It was our biggest Webby haul yet after winning in 2013 and 2014! The trophy is for Tiny Hamster Eats Tiny Burritos as Viral Video of the Year. The plaques are for Denizen Company’s HelloDenizen channel and the Tiny Hamster vs Kobayashi episode, respectively. This year has been crazy and full of things that we’re so honored to be included in. To be counted among the ranks of heroes like the Jimmies Fallon and Kimmel, VICE, College Humor, and other awesome creative organizations and icons through these awards is as cool as it gets.


Creatives Wanted

We’re looking for delicious creative brains to pitch freelance and work with us to develop the very specific muscle that generates shareable content for the web. Interested? Reach out to us at [email protected] and share some of your work/resume/ideas you’ve had that were foolishly rejected by lesser minds.


Here’s A Coupla Dorks on British TV

Thanks again to our friends at Virtually Famous for having us as mystery guests! We just need to come to terms with how strange we look as far as human beings go. This was so fun.

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