Well that’s one way to make the insanity of NYCC even more insane. What a privilege to work wit Disney, LucasFilm, and Comic Con to turn the Star Wars booth into something spectacular.
Sure- at Comic Con you can build a booth that attracts tens of thousands of eyeballs. But you know what’s cool? Millions of views. The real power of experiences is their ability to translate to videos that can reach anybody, anywhere, anytime. So we put on a show for The Last Jedi that generated millions of views.